Case Study: Souplantation & Sweet Tomatoes
Copywriter
Campaign Branding & Ad Copy
Photographer
Campaign Photography
Director
Commercials
Agency
Raindrop
CHALLENGE
Craft a fresh voice for a beloved buffet style eatery. Get old fans excited and draw new health conscious, value driven diners to the never ending table of whatever you crave.
APPROACH
I stewarded the creation of an Omnichannel Brand Campaign from concept to execution, guided by a refreshed brand identity. My creative approach was inspired by the quirky and crave-worthy creations I discovered while dining.
You shouldn’t have to taste food to crave it.
To support the refreshed brand image, I updated the food photography with a social friendly, Pinterest worthy aesthetic using bold color surfaces, minimalist layouts, and dynamic lighting to catch every detail.
Create What You Crave Ads
Be yourself, play with your food a little, and enjoy delicious favorites to your heart’s content.
