WORX Tools
Copywriter & Scriptwriter
Paid Social Advertising
Creative Director and Photographer
Lifestyle & Product Visual Assets
Director
Commercials
Agency
Raindrop
CHALLENGE
As an agency partner for WORX, my team was tasked with launching a new product line in an expanded market segment outside their typical tool users – makers.
CREATIVE APPROACH
Position MakerX as the go-to companion for multiplying the creativity, flexibility, and authenticity that defines a maker lifestyle. Differentiate the new product line within the segment by reflecting back to the audience the vibrant and playful world they create.
Fueling the content machine for a multi-million dollar e-comm business
Using a mix of stop-motion, motion graphics and stylized photography, I lead creative teams in conceptualizing and producing dynamic assets for robust digital and paid social advertising funnels.
